Writing
Short pieces on why freight paperwork behaves the way it does, and the decisions we made because of it.
Latest
4 min read
Every operations tool sends reminders. Reminders are advice, and advice loses to a phone call from a customer who wants the truck loaded now.
The cost of a missing document is never paid by the person in a position to prevent it.
Most systems attach documents to shipments. That single modelling choice is why everyone re-uploads the same certificate forty times a year.
3 min read
Every tracking feature in this industry begins by asking a driver to do something they have no reason to do.
3 min read